„The general discussion is still that the music industry is in so much trouble, which is really not true. There are more people today than ever before who are involved in creating music. It’s time for a different definition of what the music industry is. The musical instrument market is twice as large as the recorded music market and that’s been stable for 30 years. You need to look at what people are actually spending on engaging with music, not just listening to it. A guitar costs $1000 or $1500. That’s a lot of iTunes tracks.”

– Alexander Ljung, prezes SoundCloud